In the world of conscious skincare, plant-based beauty brand Aveda has long been a leader.
Championing naturally sourced, vegan-friendly ingredients along with a cruelty-free ethos, Aveda skin care products have become renowned across the globe for boasting formulas that *really* work.
The astonishing backstory of Aveda—and its now-famous vegan skincare collection—begins with the brand’s founder: the late Austrian-American Horst Rechelbacher.
Following burnout from a career as a hairdresser in the ‘60s, Rechelbacher recovered using folk medicines created by his herbalist mother.
Rechelbacher became more and more fascinated by the world of natural remedies.
After taking part in a health retreat in India, he decided it was time to create a beauty line using the principles of Ayurveda.
Ayurveda is an ancient Indian philosophy centred around holistic lifestyle practices—including herbal remedies—and the connection of the mind and body to the earth.
Today, Rechelbacher’s legacy lives on through Aveda and its incredible range of skin, hair, and body care products.